Social Media is truly all about Relationships. One of the biggest mistakes I see continually on many Pages/Platforms is too much ‘self-promotion’ and not enough relationship building.
Facebook, Twitter, Google+, LinkedIn etc. are fantastic ways to get your Business ‘out there’ and let people know what you are all about. However, if you are not genuinely engaging with your clients/customers on a daily basis, and showing your ‘social media audience’ that you truly care about THEIR wants/needs – you are quickly going to get ‘lost in the shuffle’.
We are all daily bombarded with advertising – just about everywhere we go, somebody is trying to sell us something. So if you are treating your Social Media Pages strictly like an advertising platform – you are going to be hidden in the news feeds rather quickly and/or ‘dis-connected’ from your potential customers/clients. This results in ‘shooting yourself in the foot’ so to speak as your efforts can end up being a waste of your valuable time.
The main key to remember when using all Social Media is that it is not about YOU nearly as much as it is about THEM. If you keep in mind that Social Media is about Building Relationships (not selling) and you strive to post content that is of value to your ‘audience’ – you will fare much better in promoting your Business.
It has been proven that the best ‘rule of thumb’ for posting on Social Media is to go by the 80/20 rule (80% of your results will come from 20% of your actions). Strive to post content of value to your ‘audience’ (aka potential clients/customers) at least 80% of the time. Answer their comments and questions on your posts within 24-48 hours and engage with them regularly. Actual promotion of your Business should be kept at a 20% minimum – and again, all comments/questions from your audience should be responded to within a 24-48 hour time frame. This will keep your audience engaged, (relationship building) and establish a trust between you and them. As you continue to build the relationships and gain the trust of your audience – they will share your content and posts willingly, which in turn helps in building and ‘advertising’ your Business for you.
Examples: If you are running a Construction/Renovation company, then 80% of your posts on Social Media (Facebook, Twitter, LinkedIn etc.) should be tips/tricks in Home/Office Renovations. If your company provides Office Support Services – 80% of your posts should be Tips/Ideas to help out those seeking your services.
Since RRR Consulting & Publishing is about motivating others and helping them succeed at all levels you will see us post many different types of tips/tricks/success tips/motivational quotes & videos about 90% of the time. You can ‘follow our lead’ at: https://www.facebook.com/rrrconsultingnpublishing.